Although the majority of LMAs involve outsourcing the operation of one television channel to another, a company can sometimes operate a station under an LMA, JSA or SSA, even if it does not yet have a station in that market. For example, in December 2013, the Louisiana Media Company (owned by New Orleans Saints and New Orleans, owner of the New Orleans Hornets) entered into a shared services agreement with Raycom Media to operate the former fox subsidiary of New Orleans, Louisiana, WVUE-DT; While the Louisiana Media Company owned and licensed the chain, other assets were acquired by Raycom, which owns stations in markets adjacent to New Orleans (including Baton Rouge, Jackson, Biloxi, Lake Charles and Shreveport), but not within New Orleans itself. Benson had received offers from Raycom and others to buy the station, but was not willing to sell WVUE directly.   On April 4, 2017, Raycom acquired the channel for $51.8 million.  When Quincy Newspapers acquired the remaining Granite Broadcasting channels, the acquisition was briefly restructured, to have the Malara Broadcast Group, which acted as a virtual duopoly partner for granite with WISE-TV Fort Wayne (NBC) Fort Wayne and KDLH-TV Duluth (CBS), which maintain the channels and their current agreements with WPTA and KBJR-TV instead of selling them to Sagamore Hillcasting. The acquisition was restructured in July 2015 to acquire the two channels from SagamoreHill Broadcasting, but to have liquidated their current SSAs within nine months. After the end of the SSA, both stations maintained The CW as independent stations, with the remaining links transferred to KBJR and WPTA sub-channels.    Quincy completed an SSA in Peoria, Illinois, with Sinclair`s whoi, by exchanging his membership in South Bend Fox (formerly owned by WSJV-TV) with Sinclair (where he spent on a lower WSBT-TV channel) in exchange for ABC and WHOI affiliations that switched to WEEK-TV sub-channels.   In 2018, Quincy acquired WISE and KDLH, claiming that these two stations were not in the top 4 of their respective markets.
  Due to restrictions on the ownership of the station by the FCC (which prevented joint ownership of several radio stations), local radio marketing agreements, in which a smaller channel would sell all of its airtime to a third party in the Time-Buy, were widely used between the 1970s and the early 1990s.  These alliances have given larger chains the opportunity to expand their reach. and small broadcasters, a way to generate a stable revenue stream.  In 1992, the FCC authorized broadcasters to own multiple radio stations in a single market. As a result of these changes, local radio marketing agreements were largely cancelled because broadcasters were able to purchase another channel directly rather than lend it – triggering a wave of mass consolidation in the radio industry.  However, broadcasters continued to use local marketing agreements to transfer acquired channels to their new owners.  In February 2001, Citicasters, a subsidiary of Clear Channel Communications, was fined $25,000 for using mediation contracts and disputes for unlawful control of the radio station WBTJ (101.9 FM, now WYLR). The company had also been the target of complaints about the use of KFJO (FM) for the broadcast of KSJO after selling KFJO in nominal terms in minority stakes.     A local marketing agreement should indicate that both parties enter into an LMA, the date the contract begins and the station concerned.